After you publish your first books and promote them, after a while (maybe a couple of weeks or months depending on the niche), you might notice a decline in your sales. This depending on the niche, book and various other factors can have a significant impact to your revenue.

Your books might stop sell completely or maybe you will notice some serious drops on your sales. Thankfully, contrary to the beginner’s methods of promotion, there are some advanced techniques that really work.

These techniques are not mainstream. Only advanced publishers know about them, and there is a perfectly fine reason for that. Nobody wants to saturate the market and have a lot of competition.

Let’s see the most popular ones.

Building an audience

First and foremost, like in every well-founded business, you will have to build your personal audience. If you rely only on Amazon’s promotion your business will plummet very fast. This audience can be built with two ways. They are not mutually exclusive. On the contrary, they complete each other a lot better than if you use them separately.

Your mailing list

By far the most powerful marketing/promotional technique is to build your own mailing list. This stands true not only on Amazon but almost in every online business.

Email marketing is powerful and you should make it your top priority even with Kindle publishing business. You should always try to collect your reader’s email address in order to offer real value to them.

The best way to do it, is by offering a free gift to them inside my books. What you should always remember here is that, your lead magnet (your free gift) should be totally relevant to the content of the book. In other words, there is no point to give a free programming eBook, if your main book is about coconut oil.

The tools I use in order to build by mailing list are two.

Aweber

In my opinion, Aweber is the best email campaign service there is. All you have to do is set up an automated email responder, and every time a new reader downloads one of your books, he will be prompted to visit your subscription page (landing page) to download your free eBook. He gets your eBook and you get his/her email address. Fair and square.

Besides Aweber, there's a ton of other similar services out there like MailChimpConstant Contact, Get Responce, etc. Feel free to have a look at them before you decide on your favorite one. It would be wise to make your decision and stick to it, because after you'll have gathered a few thousand emails and have set up the whole autoresponder sequences, a migration to another provider might be difficult.

Thrive Content Builder

The second tool I use is called Thrive Content Builder. It's the landing page building tool of my preference. Although you can make it without using it, nonetheless a tool like this, will give your landing pages a more advanced and professional look. Aweber default forms are way too simple to draw reader's attention.

So, an advanced landing page tool like this one, will help you collect email addresses a lot faster. But like I said before, it's doable even without it.

If you want to see the step-by-step process I used to build the homepage (the landing page) of this website take a look at this article over here. This landing page collects many emails for me each day. Emails I can use in order to promote other books or products of mine.

Your website

Your personal website is your author’s home. This is where you can post news, special promotions, gifts, your new books, etc.

Moreover, your website will help you establish your pen author as an authority and make him/her more of a “real person” to your followers.

Paid Facebook advertising

Paid Facebook advertising is a huge power when it comes to your book promotion strategy. The main advantages are:

Very targeted

A good Facebook advertisement can be extremely targeted. It has a huge advantage over any other ad because you can show your ads only to people who are very prominent to buy a book from you. Facebook gives you the flexibility to target your ad for a super niche and specific audience. For example, you can choose to only show your ads to people who like a specific kind of book, or the followers of a specific author.

This way you can increase your Click Through Rate (CTR) very much, resulting in cheaper Facebook ads, which means your ad is served to a larger number of people.

Limitless scalability

The second biggest advantage of paid Facebook advertisements is that you can scale your business tremendously. By the time your ads have a positive Return on Investment (ROI), all you have to do is spend more money on the ads.

If for example you spend $10 every day to promote your books, and you earn $20 from these books, why not spend $20 or even $30? Your revenue most probably will increase accordingly. Limitless scaling people!

Advanced Promotions platforms

Besides your own website and paid Facebook advertising, another very powerful promotion strategy is the specialized promotion websites.

Remember the websites I mentioned earlier. Well, there is a big list of other websites that can boost your book sales significantly. These websites do just that. They have a huge mailing list and optimized delivery channels and they can help your books sell thousands of copies in a few days.

Unfortunately, the techniques mentioned above are all somehow complicated and they would need a ton of explanation/optimization in order to produce good results.

Just mentioning how to make a Facebook ad, wouldn’t help much. It could be very irresponsible from my part. It could end up make you spend more than you earn. So I strongly advise you to take my advanced Kindle Publishing course, so you can explore all these powerful techniques in depth through my analytical video learning method.

Amazon Kindle Publishing as a business is really vast. And in order to stay ahead of your game, you will always have to master every aspect of publishing, promotion, marketing, copywriting, etc.

You cannot take it as a one-dimension business. It's complicated and that's the reason why, I put such tremendous effort to cover this huge subject as a holistic approach.

*As a final note, because you often ask me what is the exact methodology I use, the authors, the designers and the exact promotion techniques I utilize in Kindle Publishing, I decided to put together a thorough program, in which I explain in every detail (videos, scripts, resources), the exact same method I use to get these results.

In case you are interested, this is the program I have put together. Thanks!

  • Manos Petrinolis

    As a kindle publisher, i agree totally with your post.

    Those techniques which you mention are totally legit and in my honest opinion are Mandatory!

    Moreover, i would suggest to use those techniques from day 1 when you publish your book and not when you notice decline at your sales.

    In my opinion, the #1 Goal for everyone must be to make an audience.

    Now i am trying to improve my conversions at Facebook Ads.

    I would like to see a “How To Guide at Facebook Ads” posted here.

    This probably is must tool for this business!

    Keep it up Roberto!

    • Roberto Zanon

      Totally agree with you Manos. Although, the nice thing about it, is that you can start building your audience in parallel with your sales.

      Of course the same principle applies everywhere. When you have the audience each sale becomes way easier, plus you increase your level of control.